Subito was created in 2018 by Mor Lamotte, a Senegalese entrepreneur with a Master’s degree in Port Management and Logistics.

Subito is supported by Teranga Capital and I&P through I&P Acceleration in Sahel with the following objectives

• refine its positioning in the B2B and B2C segments by offering a wider range of services that effectively meet the needs of each customer segment while maintaining high quality standards 
• strengthen and improve the quality of the vehicle fleet 
• structure the company’s activities in business development, accounting, finance, labor, tax and regulations 
• better manage operations by improving the reservation management system, implementing an operational monitoring system (monitoring of drivers, vehicles, flow, etc.) and investing in the training and professionalization of drivers