Senfrais is supported by I&P Digital Energy, a €4.8 million program to finance and support a dozen start-ups and SMEs in sub-Saharan Africa offering digital solutions for access to affordable energy, backed by AFD and the European Union. In Senegal, this program is implemented by Teranga Capital.
This partnership will enable this start-up to:
- Boost production in line with the development of its customer portfolio and the production unit by building up a stock of refrigerated tricycles, which will also enable it to meet the needs of individual and informal players under the cash-on-delivery model
- Boost the sales function by creating a dedicated unit whose mission will be to implement targeted strategies tailored to the profiles of the various prospects in order to achieve good sales traction
- Strengthen its digital component by adding additional functionalities such as remote control/adjustment of the temperature in the refrigerated cases, in order to ultimately achieve a product that is easy to use and adapted to the needs of local customers, and to strengthen its competitive advantage
- Strengthen its differentiation from traditional refrigerated vehicles (trucks) by adapting its offer based on the needs expressed by customers
- Identify the conditions needed to move the product from a niche market to a mainstream market.
