FireFly Media is an advertising agency specialized in communication within public transport particularly buses.

FireFly Media is the first actor to have massively deployed digital devices in buses in Senegal and offers its services to communication agencies and non-governmental organizations.

A company lead by Mafal LO and Ali ERHOUNI

Mafal LO and Ali ERHOUNI are marketing professionals at the origin of FireFly Media :

• Mafal LO is a computer engineer with more than ten years of professional experience in database management and computer development throughout the world (France, China, USA). Today, he is in charge of digital publishing and business development for FireFly Media.
• Ali ERHOUNI is an expert in operational marketing and has about fifteen years of practice in this field. He spent ten years in the L’Oréal group as a packaging specialist. He is currently in charge of the implementation of FireFly Media’s marketing strategy.

Partnership with Teranga Capital

Teranga Capital’s investment in FireFly Media aims to :

• Connect with partner companies in Senegal and abroad
• Outcome the reflection of the economic model and sub-regional development plan
• Structure and support for the development of management methods and tools, training.

Expected impacts

• Free road safety awareness campaigns